Book synopsis

Practical, easy to read and crammed with real life experiences

This is the definitive guide to starting a business, and the only one to combine comprehensive, practical reference material with extensive inspiring real life examples. More substantial than the many books of this type, its easy to navigate and attractive design further separates it from the crowd.

Starting A Business brings together all the experience and practical knowledge from Startups.co.uk, by far the UK's largest resource for anyone starting and running a business. Written in an informal style and illustrated with insightful examples from real life businesses.

Advertising and sponsorship opportunities

All Crimson books are created to deliver practical knowledge and inspiration on a specific topic to an audience hungry for that information. Therefore, our sponsorship and advertising opportunities present a great way to reach your target audience effectively.

Sponsors of a book can submit some editorial, typically a foreword or article, and their logo is featured prominently in the book. This approach will position the sponsor as expert on a particular subject and as highly committed to the target audience. Sponsors would normally receive multiple copies of the book for their own distribution.

Some of our books carry limited amounts of advertising spaced carefully throughout the book. This approach allows the advertiser’s message to be seen placed within highly relevant content. Our advertising solutions ensure that the you receive the prominence you seek as advertising is tightly controlled on the basis of limited pages, relevance and quality.

Bespoke solutions

Business books make excellent gifts and promotional tools, positioning your company as serious about a topic. We are able to create a book tailored to the specific needs of your business, therefore providing a unique and fresh way to communicate to actual and potential clients and staff. Examples include:

• Custom front covers created for you
• Tailoring sections of a book to meet your specific needs
• Creating a unique booklet or book for you using editorial from our range of titles