Book synopsis

How 30 good ideas became great businesses

How They Started compiles over 30 insightful accounts of how some of the most successful businesses and best known (household) brands got started. Some of the brands covered include Pizza Express, Cobra Beer, Innocent Drinks, Sage, Bebo,  Gu, Dyson, Psion.

The accounts are written from direct interviews with the founders and feature a variety of business types including high street retail, consumer products, business software, web-based enterprises, trade and manufacturing.

Advertising and sponsorship opportunities

All Crimson books are created to deliver practical knowledge and inspiration on a specific topic to an audience hungry for that information. Therefore, our sponsorship and advertising opportunities present a great way to reach your target audience effectively.

Sponsors of a book can submit some editorial, typically a foreword or article, and their logo is featured prominently in the book. This approach will position the sponsor as expert on a particular subject and as highly committed to the target audience. Sponsors would normally receive multiple copies of the book for their own distribution.

Some of our books carry limited amounts of advertising spaced carefully throughout the book. This approach allows the advertiser’s message to be seen placed within highly relevant content. Our advertising solutions ensure that the you receive the prominence you seek as advertising is tightly controlled on the basis of limited pages, relevance and quality.

Bespoke solutions

Business books make excellent gifts and promotional tools, positioning your company as serious about a topic. We are able to create a book tailored to the specific needs of your business, therefore providing a unique and fresh way to communicate to actual and potential clients and staff. Examples include:

• Custom front covers created for you
• Tailoring sections of a book to meet your specific needs
• Creating a unique booklet or book for you using editorial from our range of titles